Objective: The objective of this campaign was to see how many people would type “Fall” in the comments section & expect the words “fall” to actually do something, to trigger an image… it’s Facebook – images don’t change no matter what you type.
About the photo: The image is triggered by moving away from your screen – a few metres back, or by shaking your head in a disapproving manner, that was the irony in this image & prank – while thousands of people shake their heads – we were doing the same thing at all the “fall” comments.
What do you actually see?
We wanted a Rick Astley illusion, this was the closest we could find – is it Barney Stinson?
Rick Astley… who we wanted!
Why did we do this?
Simple, we wanted to see how many people would type fall & share it with their friends… it worked and went viral & it still is. We hate those scams (like these) that go viral – with a stupid method, that pray on Facebook users, what’s more annoying is the number of friends that send shit to my wall, I guess this was a bit of pay back.